Corporate gifting in B2B(Business-to-business)

A company can depend on several other companies for services such as marketing, advertising, auditing, legal issues, etc. B2B is the relationship between two companies, which could be a wholesaler and a retailer or a manufacturer and raw material supplier. Corporate gifts play a significant role even when it comes to B2B relationships. Any B2B partnership requires that a good corporate relationship is established between both companies. 

Post pandemic a lot has changed with regards to how businesses operate. Most communications that would take place face to face within a conference room are now happening virtually. Due to this most companies are trying to find new ways to engage. Corporate gifts seem to be a good way of connecting despite all the social distancing norms that we are currently forced to follow.

It is greatly believed that giving personalized gifts could actually bridge the gap that has been created by social distancing. A gift is not merely viewed as a gift but instead, it helps in sending out a message and also strengthens ties between both companies. As always it is definitely the thought that counts most even with B2B relationships.

Gifting in the context of a B2B relationship could be for several reasons. A few key reasons are as follows

To book a meeting:

To establish a B2B relationship you first have to get around to making your client listen to what your company has to offer. It is a fact that you may not be the only person looking to engage in a business relationship with the company in question. You obviously will have people competing. Doing something special like sending a well-thought-out gift could put you in a special place in your client’s mind. 

Loyalty gifts:

Loyal customers are important in the context of any business. So you should especially appreciate your clients for their loyalty. For a B2B relationship to thrive it has to be mutual. A surprise gift that is personalized and has your brand name on it would be the best way of letting them know how much you value them. Memorable corporate gifts can result in an ROI(Return on Investment)

Gifts for festivals and special occasions:

In a B2B relationship, it becomes extra important that you get to know your client well. Remembering their birthdays, anniversaries, festivals they celebrate, work anniversaries, etc and making it special with a gift is a great way of showing them that they matter and that you value the connection which you both share. It could also further strengthen the bond between both your companies.

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