Understanding Long-Term vs Short-Term Marketing Activity And Expectations

In this post, we are going to guide you about short-term marketing activity and long marketing activity and what you can do for expectations.

It is important for any business to outline the expectations for both and actually having targets shorter term which build towards the longer term aim.

This can be split into micro and macro targets. Being able to hit the daily, weekly and monthly goals will drive the motivation and join the pieces to helping the business do what it wants across the quarter, half-year or full year.

You may even have larger more speculative goals over a five to ten year period depending on the size and the nature of the company. Either way, it is about establishing a process

Short-Term Marketing Activity and Expectations

In marketing it is no different to every other area of the business. But with marketing closely related to creativity and creating effective campaigns, they can’t be turned on and off like a tap.

Every business starts from the small. In the beginning, they have temporary goals and objective to achieve that define their future. No business can survive without short-term marketing activities because they keep a business going and making a profit.

If this stop, the business will be dead at all. This is the reason all companies have some short-term activities and expectations they want to achieve in a certain but short time.

It is about balance of doing enough needed in the short term but allowing the time to think and plan ahead with different activities which the results will not be visible immediately.  If there is not an understanding of this, then you are fighting a losing battle from day one. You can’t have it both ways unless your resources are bottomless.

It is similar to an investment. You only put in what you can afford to be without. If you company puts money into buy a website visitor tracking software to help the marketing and sales team, it can look at the return on investment over a period to decide if it has been successful.

Achieving Short Term Marketing Expectations

When it comes to achieving short term marketing expectations and success, you can use the following tricks and methods.

1. Reduce Pricing

Every business keeps the prices in start low. They want to attract customers and retain them for the long period. Even many brands start free services. Uber is an example how it started free promotions and offered rides to passengers.

2. Pay Per Click

PPC campaigns are considered effective when it comes to getting short term results. They are attractive and make a business more visible in a short time. Most of the brands use PPC campaigns for their short-term success.

3. Social Media

With social media, many brands have achieved success. They started without any offices but were present on social sites and they managed to win customers as well as their trust. These sites are really effective for getting better results in a short time.

Long Term Marketing Activity and Expectations

Similarly, all brands have long term plan and goals. Branding is something which is built on reputation and can;t be established in a short term. But it’s power in the years to come could become absolutely phenomenal. Something without tangible value.

For this they continue to work along with short term goals. Many only work on long term marketing plans because they have patience and trust in their products or services. This is what makes a business sustainable for years. Every business must create long term plans for the years to come and work hard to achieve the expectations.

Achieving Long Term Marketing Expectations

When it comes to achieving long term plans and goals, you need policies and campaigns. What makes long term plans and how they can be successful is discussed below.

1. Search Engine Optimization

SEO or Search Engine Optimization is a digital marketing activity that aims to increase the brand sales, services, exposure, get more customers and make more profit. SEO is a very comprehensive and lengthy process that takes at least a year to achieve some results. All good brands have strong SEO and they have retained their top rankings in Google. This makes them get regular customers.

2. Content Publishing

In long term plans, content does work. Without great quality content, no brands can survive and make progress. There are many ways to create and publish content. Visual as well as posts are created and shared as guest posts, blogs, infographics as well as Press Releases and reports. Content offers best results if you don’t compromise on its quality and always follow the rules and consider customers.

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